Frequently Asked Questions

What is copywriting?

Copywriting is the ability to craft persuasive messages that push the reader to take a specific action.

Copywriters are responsible for brochure text, billboards, websites, emails, ad campaigns and many more. Unlike news or opinion articles, copywriting is specifically designed to make the reader take an action.

It has many forms such as:

  • Advertisements

  • Websites

  • emails

  • Blog posts

  • Landing pages

  • Brochures

  • Video scripts

  • Headlines

  • Product descriptions

  • Reports n' guides

Why is copywriting so important?

Copywriting as a service has exploded in the last couple of years.

And the reason is really really simple.

Every business on the planet needs copy. Regardless of niche or product, copywriting is just crucial.

In the last 9 years, online shopping has grown from 170 billion in 2010 to 602 billion in 2019.

That's 250% increase!

And every single cent that was generated, came from copywriting.

Today, you can't complete an online transaction without reading some text.

Αnd the better the text, the more likely you are to buy

That's why copywriting is such a big case.

That's why copywriting is in such high demand.

When your revenue depends on how well you can convey the value of your product or service in writing, it makes a lot of sense to hire someone who specializes in this type of writing.